Empowering Sustainable Agriculture: Oorja’s Journey with GrowHut
2023- Farming as a Service company
Oorja is revolutionizing farming in India by combining solar-powered irrigation with AI insights. Its app empowers farmers to manage irrigation, access guidance, and make data-driven decisions for sustainable, efficient agriculture.
Challenges
Amid rising demands from regulators, consumers, and stakeholders, businesses are under pressure to adopt sustainable practices and demonstrate accountability.
1
Enable IoT-based vehicle tracking.
2
Simplify booking workflows for customers.
3
Integrate Android and iOS applications.
Meet the potential user of the Dhoop
Farmer
Relies on solar-powered irrigation to manage his farmland effectively while accessing resources like seeds and soil testing.
Goals
Book irrigation slots, purchase farming essentials, and gain farming insights.
Challenges
Lack of easy access to resources, manual workflows, and poor guidance on farming practices.
Needs
Slot booking, soil testing, AI farming assistance, and educational content.
Solution A
AI based recommendation model with optimized admin interface.
Enhanced water usage recommendations adapt to real-time data, including local weather, crop type, and soil quality. A streamlined dashboard helps employees manage tasks, schedule deliveries, upload courses, and provide accessible resources, enhancing overall efficiency.
Solution B
A Hybrid Workflow System for a variety of tasks
A workflow system integrates in-person tasks, like soil testing and seed collection, with app interactions. Automated scheduling and tracking streamline logistics, freeing employees and enhancing overall efficiency and service delivery.
Solution C
Data Analytics for Continuous Improvement
Data-driven insights into farmer interactions, service preferences, and demand patterns enable Oorja to refine its offerings, adapt to emerging needs, and provide real-time solutions for enhanced service and efficiency.
Results
AI Powered Farming Solutions
With GrowHut’s tailored approach, Oorja achieved significant milestones that have strengthened its role in sustainable agriculture: Farmers reported higher satisfaction due to precise recommendations.
Increased farmer subscription rate
Optimized irrigation scheduling process
Increased soil and seed order volume
Other works
